PRAIS news
Creating PepsiConect NL for PepsiCo
July 2010. PRAIS designed and edited PepsiConect the new newsletter of PEPSICO. The modern trimester internal review, comes after the success of Vorba lu’ Star, rewarded with bronze and being positioned no. 41 in top 50 of the best newsletters by The League of American Communications Professionals - LACP international competition, in April 2010. With a number of 2100...
Sustainable construction – Lafarge’s answer for future challenges
Bucharest, July 7 – PRAIS Corporate Communications organized for Lafarge Romania, the international conference on architecture and sustainable constructions named “Intelligent Concretes – the Future of Eco Constructions”. The conference also benefited by the partnership with University of Architecture and Urbanism “Ion Mincu”, but also the...
Award ceremony of the „UNESCO L’Oréal For women in science” national...
Bucharest, June 29th 2010. PRAIS Corporate Communications organized for L’Oréal Romania the award ceremony of the „UNESCO L’Oréal For women in science” national scholarship for research programe. The winner of the first edition is Ruxandra Jurcut, universitary assistant at Carol Davila University of Medicine and Farmacy. The programe, launched...
PRAIS Corporate Communications, 14 years of promoting another kind of progress!
Over 14 years, PRAIS Corporate Communications consultants have created and implemented more than 1,400 PR campaigns. Of them, 18 national CSR programs have used modern techniques of social marketing. The projects focused on educating the young generation, the families, for a healthy, sustainable lifestyle – a trend aligned to the new global culture and market...
The second edition of Grand Prix URGO cross
Bucharest, June 15th, 2010: Laboratoires URGO and the Romanian Athletics Federation organised for the second year the Grand Prix URGO cross, launching the invitation to the journalists to run “not just for news, but also for themselves”. The journalists, registered in the cross organised on Iolanda Balas-Soter stadium, have run together with the former Olympic champion,...
Prof. Quigley Event
On June 10th 2010, PRAIS organized for Danone a press conference, with Prof. Eamonn Quigley on the subject of Prebiotics, Probiotics, the Bacterial Flora and Microbial Mucosal Interactions. The 22 journalists who attendet the event had the opportunitz to find out more about probiotics and their efficacy in gastrointestinal disorders.
The award ceremony for “Millions of People, Millions of Trees” and...
On June 8th 2010, PRAIS organized the award ceremony for the fourth edition of the national movement “Millions of People, Millions of Trees” and the second edition of the initiative “Your World? Clean!”, programs implemented by PRAIS Foundation. During the event, at which attended over 200 guests, were awarded the trophies for the most active companies,...
Bali Spa Event
Bucharest, June 4-5th 2010 – PRAIS organized for Danone a media tour at Bali Spa, for the weekend. The 14 journalists who attended the event received information form prof. Dr. Gh. Mencinicopschi about the European legal framework of functional foods and health claims and the methodology used for evaluating the claims.
OREO - The favourite biscuit in the world, now in Romania
Bucharest, June 4th, 2010 - Kraft Foods Romania launched in Romania, on June, OREO, one of the most popular biscuits brands in the world. After media campaign made by PRAIS Corporate Communications, 34 articles were published. With almost 100 years tradition, OREO is also in the present the favourite biscuit of the milk and is very appreciated by children from the whole world also...
Fruit class – a new educational program
PRAIS has developed and implemented for Dole Romania, the educational program "Fruit class”, which promotes a balanced nutrition and the daily consumption of 5 portions of fresh fruits and vegetables among primary school children. A fruit guide was created for this program containing information about the benefits of fruit consumption and of a balanced nutrition. The fruit...
PRAIS implemented the “Fruit class” program
In May, PRAIS has implemented for Dole Romania, the pilot edition of the new annual educational program „Fruit Class”. The approximately 300 4th grade pupils from 4 primary schools in Bucharest, together with the teachers, received a free fruit guide, discussed and tasted fresh fruit salads, made from bananas, apples, pears, grapes, kiwi, pineapples and other fruits...
Round table on financial results
On May 31st 2010, PRAIS organized for Danone Romania a round table on financial results with key media representatives. On this occasion, Danone Romania presented the financial result for 2009- year of growth, both in volumes and in turnover - 3% growth in turnover and 3% increase in volume. 25 articles were written on this subject.
Milka invites you to say: Thank You!
Bucharest, May 19th, 2010. PRAIS launched for Kraft Foods Romania Milka Thank You pralines, an innovative product which helps the consumers to express their feelings of gratitude. With their unique shape of the flower, filled with “dessert au chocolat” cream, Milka Thank You pralines have an intense taste of cocoa and are covered with the finest milk chocolate from the...
Brewers of Romania Association launched ,,Romanians Love Beer” campaign
Bucharest, 18th May, 2010. PRAIS Corporate Communications organized for the Brewers of Romania Association the launching event of its new communication platform “Romanians Love Beer”, aiming to inform people about the values of this highly appreciated product with thousands of years of history. The event benefited from the presence of the special guest, Mr. Jeff Evans,...
Sampling Nutriday Sana
Bucharest, may 2010. Danone Romania launched Nutriday Sana with a nutrient and refreshing formula – with a sampling organized by PRAIS. Because of its special taste and its resalable pack which allows its consumption in many rations, without loosing its freshness, Nutriday Sana can be enjoyed anywhere – at the office, during a walk or at school. 100 Nutriday Sana...
Danone ambassadors for a healthy lifestyle
Bucharest, May 2010. Danone employees together with their families became ambassadors of a healthy lifestyle, in the latest company’s initiative, “Pofta de sanatate” program. So, PRAIS organized a press event where over 20 journalists participated. “Pofta de sananate” was developed as a common signature of Danone advertisements, for the...
A new Amway launch
Thursday, on the 29th of April, PRAIS organized for Amway the Beautycycle launch. Over 30 journalists were present at Angel Café to find out everything about the new products from Amway but also to try them. Amway specialists used the Beautycycle products for a makeup demonstration made exclusively for one of the guests. Beautycycle is inspired from the elements...
Dole Launches its First Marketing Push in Romania Standing out as the Leader...
Bucharest, April 8, 2010 – Dole, the world’s largest producer and marketer of top-quality fresh fruit and fresh vegetables, has launched its very first marketing and advertising campaign in Romania, as part of a global marketing push designed to expand its brand’s awareness. The campaign runs on TV across the country from April 12th, using the baseline "Every...
The League of American Communications Professionals awards PepsiCo Romania...
Bucharest, April, 2010. The internal newsletter of PepsiCo Romania, “Vorba lu' Star”, created and developed for 2 years together with PRAIS Corporate Communications has received international recognition. The League of American Communications Professionals (LACP) assessed 425 projects registered in the annual competition "2009 Inspire Awards for Internal &...
„Danone pentru arta” reached the third edition
Bucharest, April, 2010. The program „Danone pentru arta”, initiated last year by Danone Romania and PRAIS Corporate Communications reached the third edition. The program, which has as main objective, the promotion of young artists in Romania, continued with a new painting contest held at Nicolae Tonita High school from Bucharest, with the theme” Emotie de...
Functional Food - Health Benefits
Bucharest, 23rd of March 2010. Danone Romania and PRAIS Corporate Communications continue the events on functional food and their health benefits. Over 20 journalists had the occasion to find out everything about functional food from 2 specialists Prof. Dr. Mircea DICULESCU, Fundeni Gastroenterology and Hepatology Director and Prof. Dr. Gheorghe MENCINICOPSCHI, Director of...
Yearly press conference of the Brewers of Romania Association
Bucharest, 17th March, 2010. Brewers of Romania, association that includes five of the largest brewers in Romania, organized its yearly press conference to announce the 2009 business results of the Romanian brewing industry. At the same time, the special guest, Mr. Jan Lichota, Legal Adviser within the Brewers of Europe Association presented an analysis of the European beer market....
“An Unimaginable Journey”, by Aviad Meitar or the road to success of a...
Bucharest, March 11th 2010. “An Unimaginable Journey” by Aviad Meitar was launched, Thursday, 11th of March at Carturesti Tea House, and covered 60 press materials. The book describes the road to success of an American brand introduced in an Eastern European country and offers an insight into how a business can succeed even in unfavorable circumstances. It provides a...
A good day starts with Activia Breakfast
Bucharest, February 2010. Danone Romania launches Activia Breakfast with cereal topping – a nutritious and delicious product – a consistent combination of Activia Yogurt and crunchy cereals. It took 8 months, from the validation of the product with the consumers, to get Activia Breakfast on the market and it was launched in many countries. Activia is one of the most...
Brewers of Romania Association’s Brochure, 2010 edition
At the beginning of this year, PRAIS Corporate Communications conceived the new edition of the Romanian Brewers Association’s yearly brochure.
Unique construction in Romania: the largest clinker dome silo in the world...
November 19th, 2009. Lafarge Ciment (Romania) inaugurated at its Medgidia plant from Constanta County, the largest dome silo in the world, with a capacity of 250,000 cubic meters of clinker, following a 16.5-million-euro investment. „This construction is unique in Romania, and for Lafarge Group, it represents the largest construction of this type. This investment proves...
Laboratoires URGO launches food supplements Alvityl in Romania
Bucharest, January 26th, 2010: PRAIS Corporate Communications organised for Laboratoires URGO the Romanian launching press conference for the food supplements Alvityl, the third product range of the French company, which adds to the brands already present on the domestic market – HUMEX and URGO. Alvityl offers three balanced formulas suitable for all ages and adapted to...
Danone- 90 years dedicated to healthy nutrition
Bucharest, 15th December 2009. PRAIS Corporate Communications organized the anniversary party for 90 years of existence of Danone and 10 years from the inauguration of the Danone plant from Bucharest. The event gathered local and governmental authorities, the Ambassador of France to Bucharest, members from the French Diplomatic Corps, business partners, mass-media and Danone Company.
„Danone pentru arta” program continues to award young talents
Bucharest, December 2009. Danone Romania continues the program „ Danone pentru arta”, which was initiated in the spring of this year and has as main objective the promotion of Romanian young artists. Danone organized the second edition af the painting contest in the Nicolae Tonitza high school, Bucharest, and four of the winning paintings were the themes of the cards...
Functional Food Seminars
Continuing with a preoccupation which became tradition, Danone launched a new information and education national program, concerning functional food. Through this program, Danone wishes to bring into consumers spotlight the advantages of functional food consumption. In 2009 the program included 3 seminars in Bucharest, Cluj and Iasi, and will continue in the first half of 2010....
„Choose Poiana! Enrich your day”
Bucharest, December 4th, 2009. Poiana, the number one chocolate in Romania, has kept its promises made during the campaign „Choose Poiana! Enrich your day”. More than 300,000 wishes for a better day were registered in the promotion. During the campaign, Poiana candidate has received more than 9,000,000 confidence votes, whose counting represents the number of tablets...
Nutrition during the cold seazon
Bucharest, 27th of November 2009. Danone organized a press conference, which had as main debate theme nutrition during the cold season. Together with Prof. Dr. Gheorghe Mencinicopschi, mass- media representatives discussed about the importance of a proper diet during this time of the year. Along with winter’s arrival, our organism is more vulnerable, because of the low...
L’Oréal supports the women in science
November 10th, 2009. The activity of young women researchers in Romania will be supported, starting this year, through annual private scholarships, along with the launch of the UNESCO L’Oréal programme “For women in science”. In order to fulfill the mission of this programme, the Romanian National Commission for UNESCO and L’Oréal Romania...
Habitat for Humanity
October 9th, 2009. PRAIS Corporate Communications decided to assist Habitat for Humanity through the volunteer work of its PR consultants for communicating all the association activities. PRAIS is for the second year with Habitat and supports the underprivileged people. During October 5-9th at Beius took place Big Build ’09, an important European countries affiliated at...
URGO - HUMEX COLD DEFENSE Launch
October 9th, 2009 . PRAIS launched for URGO - HUMEX COLD DEFENSE, the latest innovation to help in the prevention of season influenza (and A H1N1 flu virus), which allows you to remain healthy, although all the people around may show signs of flu.
HUMEX COLD DEFENSE nasal spray acts by creating an antiviral barrier at the level of the nasal mucous membrane, thus helping the...
Nutrilite celebrates 75 years of existence
30.09.2009, Bucuresti. To celebrate 75 years of existence, PRAIS Corporate Communications organized for Nutrilite, Amway a press campaign. Over 50 publications were informed about the accomplishments of NUTRILITE™ over the past 75 years. NUTRILITE™ is the undisputed leader and a respected voice in the field of nutrition and health, so the 75 years...
Parfums et Beaute and XerJoff Launch
Bucharest 25 th of September 2009. Over 20 journalists participate at the double event organized by Prais Corporate Communications that took place at Hotel Marriott: Elysee parfums et Beaute launch and Xerjoff launch.
Less than a year after “ Maison des Parfums launch the bigest exclusivist perfumes store in Central and Eastern Europe, recurs with a new haute...
Choose Poiana! Make your day more beautiful!
September 24th, 2009. Poiana chocolate launched its candidature on September 24th. Poiana urges you to choose it, as it has been enjoying the confidence of the largest number of consumers for 14 years now, being the no. 1 chocolate brand in Romania. "2009 is a year with new challenges compared to the previous years, as well as an electoral year, with presidential elections in the...
Newsletter September
In September, Prais launched Smithfield Ferme newsletter.
Gradinari ballast-hole from Giurgiu County accomplished 12 years without work...
Lafarge Aggregates and Concret celebrated on August 26th 12 years without work accidents at Gradinari Ballast-hole, Giurgiu County. This achivement states the ballast-hole on the first place in the company, from the Health&Safty at Work point of view. PRAIS organized with Lafarge the event, at witch participated Mr. Cyrille Ragoucy, Grup Senior Vice-President...
Newsletter August
In August, Prais made the next number of Star Foods’ newsletter.
Milka launched a new communication campaign
Milka launched on August 19th a new communication campaign: "Milka. One piece and you're there". The idea of the campaign is that you don't have to go to the Alps to enjoy alpine goodies, it is enough that you eat Milka, whose fine taste will make you feel as if you were in the Alps. PRAIS organized for this occasion a press conference at The Diplomatic Club, at which attended 42...
Gabriela Szabo and URGO have raced to promote the value of exercises and sport
On July 10th, 2009, Laboratoires URGO and Romanian Athletics Federation invited the journalists to run in the competition which was held under the slogan "Run for you, not just for news". The journalists, registered at the cross organized by URGO and Athletics Federation on Iolanda Balas-Soter stadium, ran together with former Olympic champion, Gabriela Szabo, a distance of 1,500...
Round table "Corporate Responsibility - a long term commitment for Kraft Foods"
On July 8th 2009, PRAIS organised at Kraft Foods Romania headquarters a round table about "Corporate Responsibility - a long term commitment for Kraft Foods" with the participation of 6 journalists. During the meeting, Mrs. Doina Cavache, Corporate Affairs Manager Kraft Foods Romania, discussed about the corporate responsibility, which for Kraft is a long term commitment that...
Round table Advancement Planning or assuring tommorow's managers
On June 30th, PRAIS organised at Kraft Foods Romania headquarters a round table about "Advancement planning within the organisation" with the participation of 12 journalists. During the meeting, Dorin Grigorescu, HR Manager Kraft Foods Romania, disscused about Advancement Planning, one of the HR instruments used by Kraft for it's employees carrier development and to support the...
Menard Launch
Menard, exclusively in Romania by Elysee Concept Elysee Concept brought in Romania the most exclusive home for Japanese cosmetics - Menard. Thursday, June 25, at Maiko Restaurant, over 40 journalists participated at the conference organized by PRAIS. In a Japanese authentic atmosphere Menard representatives made a live demonstration of the miraculous effects of cosmetic products...
Philip Morris- Ethics in Business and Social Responsibility
Zalau 18 of June 2009. PRAIS Corporate Communications organised the second Philip Morris debate which belongs to this years road show- Ethics in Business and Social Responsibility in Companies, in Zalau town, Salaj county, Peter Imre’s birth place.
Over 100 participants - authority, business environment and nongovernmental representatives and media...
Awards ceremony "Your world? Clean!"
Bucharest, June 1st, 2009. Over 200 guests took part at the opening exhibition of objects made from recyclable materials by the pupils from 32 schools in Bucharest. The exhibition gathered 96 objects, winners in the schools that took part in the program. Also, at the event were announced the results of the selective waste gathering activities unfolded in the schools. In only 2...
Workshop Activia - probiotic yogurt which improves the digestive confort
Over 20 journalists participated, Tuesday, 28th May at the press conference organized by Danone. Together with Profesor Dr. Mircea Diculescu, Director at Gastroenterology and Hepatology Fundeni Institute and Danone representatives, have debated the problem of Irritable Bowel Syndrome and the probiotics benefic effects upon intestinal tranzit.
URGO launched Filmogel® products
PRAIS organised on May 19th 2009 a press conference for the launch of a new range of products URGO based on the filmogel tehnology. The products URGO - damaged nails, URGO - mouth ulcers, URGO - skin cracks were presented to the 18 journalists that participated at the event. The 3 Filmogel® products are not drugs, but medical devices, therefore there is no need for medical...
Targu Jiu cement plant achieves unique health and safety performance
On May 14th 2009 the 150 employees and permanent contractors of the cement plant in Targu Jiu celebrated 2000 days free of work accidents, which places them on top of the HEALTH & SAFETY ranking within Lafarge Ciment (Romania). PRAIS organised with Lafarge Ciment (Romania) the celebration event where participated local representatives from different public institutions,...
Nutriday Press Conference
Bucharest, May 14th, 2009 - PRAIS organized a press conference for the New Nutriday launch, for Danone Romania. The 25 journalists who attended the event received information about yoghourt proteins and their importance for a healthy and strong body from Dr. Julieta Cristescu, Medic Primar Diabet, Nutritie si Boli Metabolice.
Continuing the "Measure your lifestyle!" national road show April-May 2009
In this spring, the series of "Measure your lifestyle!" debates, organized by PRAIS for Ursus Breweries continued in new cities - Iasi, Galati and Targu Mures. More than that, the team dedicated for this CSR program came back in some big cities in the country, to contribuite in an informat but pragmatic way, at the education of the new students generation in term of a responsabile...
URGO launched in Romania new revolutionary product
On April 16th, PRAIS organized for URGO Laboratoires a press conference for the launching on the Romanian market of a new range of revolutionary products - the Hydrocolloid plasters for blisters. The 38 journalists that took part at the conference were presented the benefits brought by the new plasters that are ergonomically designed to target blisters at the most painful areas:...
Toblerone dark
Bucharest, April 27th, 2009. After 43 million Toblerone triangular bars consumed in Romania, Toblerone brings a new variety in 2009: Toblerone dark chocolate. PRAIS organized the launching of the new Toblerone through a national media campaign in Bucharest and another 9 cities, which generated 20 press materials. The launch of Toblerone dark chocolate completed the existing range...
Inauguration of the latest investment of Ursus Breweries
On April 14th 2009, in the presence of 27 journalists from Bucharest and Buzau, the last investment in the Ursus Breweries Buzau was launched with the PR support of PRAIS. At the brewery a press conference and a brewery tour for the media were been organized, journalists classifing this tour as a fascinating experience. The end of the event took place at one of the most beautiful...
Danone awards young talent
Danone Romania has initiated this spring the program "Danone for art, which has as main objective the promotion of young artists from Romania. "Danone for art" began with a painting contest held in the High School of Fine Arts "Nicolae Tonitza in Bucharest. High School Students of Fine Arts "Nicolae Tonitza" who wanted to participate in the contest, had 10 days to work on...
Sampling Nutriday 4 cereals
In March 2009 Danone launched Nutriday 4 cereals - cold campaign and sampling made by PRAIS.
Sampling Cremoso
On February 10h, 2009 Danone launched Cremosso flavored Coconut and Straciatella - cold campaign and sampling made by PRAIS.
Launching event of Danette Cappuccino
On March 24th, 2009 PRAIS organized for Danone Romania the launching event of Danette Cappuccino. Medeea Marinescu - the special guest of the event, had an artistic moment (reciting from Ana Blandiana) and talked about the small pleasures in life and the importance little moments of joy, in order to have a fulfilled and happy life. 28 jounalists attended the event and 23...
Durex launched Play O
Bucharest, 11th February 2009 Over 40 journalists participated in the press conference organized by PRAIS for the launching of Play O, from Durex - an orgasmic enhancing gel for women. Anca Muşat and her special guest Aurora Liiceanu presented the most recent study made by Durex - "Sexual Wellbeing Study" - concerning sexual satisfaction.
International Architecture Project Contest
Between November, 22-28 th PRAIS team organised for The University of Architecture and Urbanism "Ion Mincu" Bucharest (UAUIM) and Lafarge Romania the second edition of the International Architecture Project Contest with the theme "PRESENT - The Challenges of Architecture". The international jury consisted of reputed architects such as: Leen VAN DUIN, the Netherlands - EAAE...
Hair stylist John Gillespie, in Bucharest
Bucharest 7 th of November, 2008. PRAIS organised for Amway a press conference which had, as special guest, the international hair stylist John Gillespie, Amway expert for SATINIQUE TM , who worked with various artists like Beyonce, Britney Spears, Chirstina Aguilera, Justin Timberlake, Sean Paul, Robbie Williams and many more at MTV Europe Music Awards. Over 30 fashion...
POWER ON/ POWER OFF
Bucharest, 6 th of November 2008. PRAIS organised for the International law firm CMS Cameron McKenna and The Asociation Of Romanian Electric Energy Providers the second edition of the seminar POWER ON/ POWER OFF - "Romanian Energy Market- Providors Opinion", followed by a press conference where journalists from radio and tv and from the most important economic publications in...
Kraft Foods brings to Romania the symbol of the refined taste of Côte d'Or...
Bucharest, October 15 th , 2008 - PRAIS organised the launching of Côte d'Or pralines in Romania through a national media campaign in Bucharest and another 10 cities, which generated over 25 press materials. The Belgium originating brand, Côte d'Or, a strong name on the European market, and not only, of premium chocolate products.
Danone Round Table - Bucharest, October 15th 2008
Bucharest, October 15 th 2008 - PRAIS organized a media round table for Danone, to present the MIMM study - Measuring the Input of Macro and Micronutrients in preschool children. The 36 journalists who attended the event received information about the nutritional deficiencies of urban children, as well as relevant information about their nutritional habits.
Philip Morris- Ethics in Business Road Show
On 2 nd of October, at Ploiesti, PRAIS Corporate Communications organised the second Philip Morris debate "Ethics in Business and Social Responsibility". Peter Imre and Emil Hurezeanu interacted with over 70 participants, authority and business representatives also nongovernmental and media organizations.
Activia Workshop - Bucharest, September 10th 2008
On September 10 th Danone Romania released the results of the Activia Observational Study, conducted with the support of the Romanian Gastroenterologic and Hepatologic Society. PRAIS organized the media event, where 28 journalists had the opportunity to find out from specialists directly what the most frequent digestive disorders are and learn what regulate consumption of Activia...
German investment in Romania
Mangalia - October 1 st , 2008. PRAIS Corporate Communications organized a media tour with 23 journalists from specialized newspapers, radio and TV stations from Bucharest and Constanta, at the inauguration ceremony of LÜRSSEN Group operations in Romania. The ceremony was attended by: Friedrich Lürssen (The Group's Owner), Doru Jianu (General Director Santierul Naval...
"European Concretes - Sustainable Construction" conference, October 2nd 2008
Bucharest, October 2 nd 2008 - PRAIS organised for the Romanian Union of the Cement Industry and other Mineral Products for Constructions (CIROM), the Romanian Association of Constructions Entrepreneurs (ARACO) and the Romanian Association of Concrete Producers (APBR), in partnership with the Ministry of Development, Public Works and Housing (MDLPL), the conference on "European...
Lafarge Ciment (Romania) inaugurated a new bagging and palletizing line,...
Lafarge Ciment (Romania) has inaugurated a new bagging and palletizing line, following an investment worth EUR 2,320,000 at Medgidia plant. The inauguration was organised by PRAIS team on September 12 th at Medgidia and enjoyed the presence of the local authorities representatives, Lafarge business partners and the local media representatives. The event also included a visit of...
Philip Morris Seminar, Sibiu
This year, PRAIS continues the project created and implemented for Philip Morris Romania: business ethics and social corporate responsibility. On 4 th of July, at Sibiu, over 70 people-business men, local authorities representatives, mass media, NGO's participated to the debate. Emil Hurezeanu, the famous journalist, will be the invited guest at all the seminars.
Philip Morris summer party
PRAIS organized the Philip Morris annual summer party. Over 1100 employees, together with their families participated at the Philip Morris Swing Summer Party, organized at the Turabo Society Club. The swimming pool, the special playground for the children, and not the least, the explosive show of Horia Brenciu Band were the main attraction points.
Record plantings at the second edition of the national movement "Millions of...
Bucharest, June 9 th , 2008. The second edition of the national planting movement "Millions of People, Millions of Trees", launched by PRAIS Foundation, in partnership with the Ministry of Environment and Sustainable Development and the National Environment Guard awards its winners.
At the national level, 90 companies, institutions, governmental and non-governmental organisations...
CSR Kraft media round table
PRAIS organised on June, 19 th 2008 at Dantes Restaurant Kraft Foods Romania round table about the social responsibility of the companieis, attended by 20 journalists. The programme created and implemented by PRAIS for KFRo since 1998 won "The 1999 IPRA Golden World Award for Excellence in Public Relations"and "The Grand Prize for Excellence in Public Relations" and took plance...
Bucharest, May 22nd 2008
"Millions of People, Millions of Tress" project was awarded at this year edition of Civil Society Gala with a mention at the Environmental Projects Section. There were 115 projects in the contest, supported by 74 NGOs, 3 initiative groups and 3 individuals. The funds invested in 2007 in the projects in the contest reached 7,9 million EUR.
The LOHAS Initiative
Bucharest, May 20 th , 2008 " PRAIS launched "The LOHAS Initiative": Lifestyles of Health and Sustainability, a complete range of PR and strategic marketing services aiming to promote the market of products and services provided through economically sustainable and environmental friendly business practices. Silvia Bucur, General Manager PRAIS Corporate Communications, presented the...
European Open Days in the Cement Industry", Bucharest May 15-16th
In the week May 10 th " 18 th , over 75 cement plants from 27 countries across Europe opened their doors, in order to welcome those who are interested to step over the threshold of this industry and find out more about it from its specialists. CIROM, the Romanian industry association, a member of CEMBUREAU, organised this event with the support of PRAIS team on May 16th, 2008, at...
Bucharest, 15th May, 2008
PRAIS organised the Amway meeting on June 15 th , 2008, at Howard Johnson Hotel, attended by over 35 journalists, with the occasion of Dr Osterkamp's visit to Romania. The famous German nutritionist presented the Amway Program "Lifestyle Balanced Solutions" for the first time in Romania. The program was initiated and developed together with Nutrilite Health Institute-Amway experts.
Milka Easter - Bucharest, April 22nd 2008
Because Milka always wants to be beside its consumers, this year brought with the support of PRAIS team a new Easter tradition in Romania. The tradition from the Alps says that every year, on Easter, the adults hide the chocolate bunnies throughout the house or the garden while children look for them impatiently. At Peasant Club over 20 journalists looked for the bunnies and enjoyed...
Kraft Foods " SOS Satele Copiilor " Bucharest, April 18th 2008
On Earth Day, on April 22 nd , Kraft Foods Romania, SOS Satele Copiilor and PRAIS team wish to join the hundreds of millions of people from all over the world who have decided to take action in order to protect nature. Kraft employees, together with 50 children from SOS Satele Copiilor and PRAIS team have planted 100 trees around the houses from the Children’s Villages, so that...
Poiana Cake - Bucharest, April 16 th 2008
Kraft Foods Romania launched on the cake market a new product - Poiana Dulce. The launching was organised by PRAIS team in Craiova and enjoyed the presence of a great number of media representants.
Bucharest, March 15th, 2008
PRAIS launched for the first time in Romania the French clothing brand IKKS, part of the Zannier Group. Gaia Club was the location chosen for this exclusive event addressed to the fashion and lifestyle 40 journalists, who participated at the fashion show. URBAN, ORIGIN and REVOLUTION IKKS collections have been presented by 8 well-known models. The National Romanian Theatre actress...
Bucharest, February 29th, 2008
Prais Corporate Communications team organised for PepsiAmericas the annual management meeting, with over 100 participants. Special guest at this event was the Gymnastics Olympic Champion Andreea Raducan, a role model regarding performance, leading, self confidence and success.
Jacobs Coffee Culture
Bucharest February 7 th , 2008.Jacobs Coffee Culture became Vitan Mall and Plaza Mall’ centre of excitement. PRAIS organised highly motivated the inauguration ceremony, because Kraft Foods Romania entered today the coffee shops market. Mass media, business partners and KFRo team enjoyed all together the opening, drinking the best coffee cup in town. Jacobs Coffee Culture will be...
Invitation to PRAIS Revolucion! Party and More...
Started as a genuine Christmas Party theme, with special accent on fun, salsa music and Cuban Rum, the PRAIS Revolucion! managed, in the end, to become also the newest rebranding concept on the market, restating what we finally realized to be our ongoing mission of promoting... "A Different Kind of Progress" (those of you dieing to know more about it do come back to our site late...
Waiting for Santa Clause
December was the month of fairy tale parties for all the children of URSUS Breweries employees in Bucharest, Buzau, Brasov and Timisoara. They all came to welcome Santa Clause, participated in many dance contests and entertainment activities, and watched a fascinating puppets theatre play. The children were truly excited when Santa Clause came up and, helped by the elves, handed...
URSUS Breweries - 6-star Christmas
In December, PRAIS Corporate Communications organised four Christmas parties for the 1,300 URSUS Breweries employees from Bucharest, Buzau, Brasov and Timisoara. They all celebrated the successes of the year and the winter holidays, in a hot atmosphere, animated by Popa's band and Elena Gheorghe. In addition, they could participate in carol singing and dancing contests, while...
"Discover Brasov with Poiana"
In December, Prais consultants launched the tourism and information guide "Discover Brasov with Poiana" . The tourism guide - issued in 50,000 copies, is part of a broader CSR project developed by Kraft Foods Romania, with the aim of promoting tourism in Brasov County. The guide is distributed freely in hotels, restaurants and the two information centres from Brasov. In addition to...
Lafarge at its 10th anniversary in Romania
On November 21 st , Prais Corporate Communications organized three events suite: the press conference "Lafarge's 10 th anniversary in Romania". The 50 journalists, who participated, had the opportunity to meet Mr. Philippe Questiaux, CEO Lafarge Ciment (Romania) S.A., Bruno Roux, CEO Lafarge Agregate Betoane and Sebastian Popescu, CEO Lafarge Arcom Gips, as well as...
Amway 10 year anniversary press conference
On November 20 th , PRAIS organized the press conference "10 years Amway Romania". The journalists had the opportunity to meet the Amway board and learn a bit more about the accomplishments that the company had along this years. Amway entered on the Romanian market on November 10th 1997 and is one of the 53 subsidiaries of Amway Corporation worldwide.
Amway 10 year anniversary event
On November 20 th , in the evening, PRAIS organized the 10-year anniversary party for Amway, celebrating a decade of existence in our country. The event took place at Romexpo, Titulescu Hall and gathered over 500 guests. Special moments like donation made to UNICEF, Children's choir - Allegretto and thematic dance performances spiced up the event, which ended with a magnificent...
Romanian pet food market is growing
On November 20 th , Prais organized for the Romanian Association of Pet Food Producers (ARPAC) a seminar on "The Romanian pet food industry in the first year following EU accession - opportunities and challenges". The event was attended by Mr. Radu Roatis, the president of the National Sanitary-Veterinary and Food Safety Authority, as well as reputed experts in pet food from France,...
It's November, it's time to
"Measure your lifestyle!" national debates, organized by PRAIS Corporate Communications for URSUS Breweries started. On October 29th, at the Law School of Bucharest University, students participated in a lively discussion about major addictions and lifestyle. Important guests debated on the theme: Andreea Raducan, Romanian Olympic Champion at the Olympic Games from Sydney, 2000,...
Latest news on coffee
Bucharest, October 4 th , 2007 - 28 journalists participated in the press conference organised by PRAIS, where Roger Cook, Director of the Coffee Science Information Center (COSIC) and the members of the Romanian Coffee Association (RCA) presented the latest studies on coffee consumption and benefits. Over 45 no cash for editorials press materials were published during the first week.
UPC new services launched at Bamboo fitness club
Bucharest, October 3 rd , 2007 - UPC Romania team met with 31 journalists in an informal meeting which took place in a fitness club, with the view to launching their new offer of digital cable TV, Internet and land telephony. The extensive media coverage of 52 press materials informed the general public about these services. The atmosphere of the meeting was great.
Kraft Foods Romania is launching Poiana Dark - an intense cocoa taste
Bucharest, September 20 th 2007. In September, Kraft Foods Romania, leader of the Romanian chocolate market, is launching a new product, POIANA DARK, addressing the consumers who want a chocolate with an intense cocoa taste. 30 no cash for editorial press materials were published, referring to the launching of Poiana Dark chocolate and the chocolate sales recorded by Kraft Foods...
PRAIS team voluntary work
Radauti, September 9 th , 2007 - For one week, PRAIS team assisted the Press Centre in Radauti, on voluntary basis, providing daily news and interviews with personalities who worked on Habitat for Humanity site. Since September 7 th , the five members of Vieru family have moved in a new house due to PRAIS voluntary work - Vieru family was one of the 27 th families in need of a...
Bucharest, August 30th 2007
54 journalists participated in the press conference organized by PRAIS for its client, Danone Romania. The event was one of high interest for the Romanian mass media representatives. The press conference was broadcast live on 1 TV station and benefited from another 20 TV news, besides an important number of articles published by the written national media.
URSUS BREWERIES
Beer is a product with a complex sensorial profile, and its tasting is a true art. For this, on July 16th, URSUS Breweries organized an informal meeting with the mass media, with Monica Mandrutiu, Brew Master at URSUS Breweries, who presented the specific techniques of beer tasting. Monica is one of the most reputed beer tasters in the world and one of the few women who can take...
Measure Your Life Style
This spring, URSUS Breweries and PRAIS Corporate Communications continued to promote a balanced abuse-free lifestyle, through the social responsibility program "Measure your lifestyle!". The round of reunions with students from the largest university centers continued, 5 new debates being organized in Brasov, Cluj and Timisoara, and gathering 210 students.
The young people who...
I EAT HEALTHY TOO
For 8 years now, 3 rd grade pupils from 22 cities are participating every year in a national contest on nutrition, writing stories and drawing. Winning pupils and teachers from every city are rewarded with a one-week camp in the mountains, where they eat healthily, take sports and create their own theatre play and costumes based on the nutrition story. In the 2006-2007 edition,...
In your 20s. Scene 1. Take 1" chose its winners
On the 26th of June, "In your 20s" awarded its winners in a ceremony that gathered Oleg Mutu, the producer and the image director of Cannes winner "4 months, 3 weeks and 2 days", the finalist teams, their colleagues and friends, Prigat team and journalists. The first prize went to Elaine DeFleetwood team formed by Irina Stelea, Octavian Arnaut and Lucian Renita for the short film...
CMS CAMERON MCKENNA SCA
PRAIS Corporate Communications organized the opening of Cameron McKenna's new head office, on the 18 th of July. Over 150 important guests, officials, business partners and clients attended the event.
PRAIS Corporate Communications created an outstanding artistic performance, a fusion between jazz and contemporary dance having as guests, reputed Romanian artists: Razvan Mazilu,...
LAFARGE AGREGATE BETOANE
Lafarge Aggregates Concrete inaugurated on June 6 th , 2007 the mobile crushing plant from Dornisoara Quarry, Suceava County, a 3-million-euro investment with a production capacity of 150 tons/hour.
Lafarge Arcom Gips
Lafarge Arcom Gips' inauguration of the new plasterboard production line in Bucharest on June 14 th , 2007 was a success. Over 70 participants: key media representatives, His Excellence Mr. Hervé Bolot, The French Ambassador, Mr. Phillipe Platon Financial Director Lafarge Ciment (Romania) SA, Sebastian Popescu, General Manager Lafarge Arcom Gips, Mark Crump, Vice President Central...
Capital publication awards
March 28 th 2007, Capital publication awards "3 OSKAR Capital" to PRAIS FOUNDATION - for gathering, through the program "Millions of People, Millions of Trees" over 1,100 volunteers from all over the country, who planted more than 30,000 trees. Companies,
organizations and institutions that wish to participate are invited to register on line. The result of the planting...
MOMC
On June 5 th , 2007 took place The Award Ceremony of the "Millions of People, Millions of Trees" programme, which was meant to celebrate not only the winners of the contest, but also The International Environment Day.
The event was organized at the Parliament Palace and was attended by numerous high ranking officials:
The President of Romania, Mr. Traian Basescu;
The...
UPC
On June 4 th , 2007 took place the UPC Press Conference with the occasion of the massive internal and external rebranding process, accompanied by the introduction of the new products and services and an improved call service system.
Over 50 media representatives attended the press event being informed about the UPC investments and the new opportunities.
CSR Road Show 2007
This year, PRAIS Corporate Communications created and implemented for Philip Morris Romania, a series of debates, organized in partnership with the local Chambers of Commerce, on "Business Ethics".
University Professor Dan Craciu, from the Academy of Economic Studies in Bucharest, an author of several ethics books, participated in the debates as honour guest.
Danone Romania 10-year anniversary
PRAIS Corporate Communications conceived and organized the 10-year anniversary event for Danone Romania, celebrating a decade of activity in our country. The main idea of this event was to share with Danone's consumers and the general public the successes that the company had along this decade.
Milka Truck European Tour
Milka Truck European Tour in 60 cities will cover these days 8 Romanian cities. On the 31 st of March, in Timisoara, Kraft Foods Romania's General Director Peter Mueller and his team attended the Official Opening Ceremony and the Press Conference organized by PRAIS. Over 8000 people visited the Milka Alpin site in front of Iulius Mall, discovering the world of the best...
"Forum Francophone De L'Emploi" Press Conference
On the 27 th of March, at World Trade Center, Bucharest, PRAIS organized for the 7th year running the press conference occasioned by the official opening of the 7 th edition of "Forum Francophone de l'Emploi" organized every year by the French Chamber of Commerce in Romania - CCIFER.
Over 60 participants attended the press event, being informed about the French investments in...
2007 new edition of the national CSR program "Measure Your Life Style!
2007 new edition of the national CSR program "Measure Your Life Style!", created by PRAIS for URSUS Breweries started on the 18 th of April in Cluj. Over 100 students from the Medicine and Agronomy universities participated in the two debates, having as speakers the reputed psychologist, Aurora Liiceanu, Anca Sigartau - actress at Bulandra Bucharest Theater, and Doctor Lucian...
Euronet Worldwide press conference
Euronet Worldwide press conference of 21 st February has been a success, over 50 attendants: key media representatives, and Euronet clients and business partners, participated at the press event having as theme: Euronet acquires Brodos SRL, a leading prepaid service provider in Romania. Photo shows PRAIS and Euronet teams after event - from left to right: Dana Dumitrescu, Simona...
Dance Energy
Dance Energy is a cultural CSR program conducted in 2007, in which PRAIS foundation is fully dedicated. The program is designed to promote contemporary dance, and its best talents among students.
Every year we will organise a show combining local and international contemporary dancers, with best classic and Jazz interpreters, and reputed theatre actors, a fusion between arts....
NEW YORK 003 Collection
PRAIS' series of major media and brand events occasioned by the visit in Romania of the American make-up artist E. FUNKHOUSER, launching his newest cosmetics line - NEW YORK 003 Collection. Over 250 guests and VIPs attended the Evening Gala - a unique concept combining fashion, music and dance. The media coverage "no cash for editorial" was extensive, reaching an audience of over 3...
In Your 20s
In Your 20s A new national cultural and educational CSR program created by PRAIS for one of our major clients is meant to create the perfect synergy between students from different universities, and the art of cinema. The CSR program will promote the best documentaries movies produced by talented students from 2 reputed Romanian Art Academies, having as main theme: "Moments of...
"Millions of people, Millions of trees" environment protection
Bucharest, October 26th, 2006 . Today, PRAIS Foundation is launching the Corporate Social Responsibility programme "Millions of People, Millions of Trees". Starting this year, national campaigns of planting trees and other plants will be carried out every spring and autumn, both inside and outside built-up areas, which require the recovery of a healthy environment. The planting...
