PRAIS news
In August 2012, PRAIS organized a sampling in all glossy magazines editorial offices, in order to creatively present the perfect solution for a nourishing and tasty breakfast with Activia Mic Dejun. The 3 flavors of Activia Mic Dejun– white yogurt and corn flakes topping or corn flaks and wheat, or yogurt with strawberries topped with corn flakes and wheat – have a new packaging and provides you a consistent combination of Activia yogurt and crisp cereals, easy to consume, at home or at the office. The subject had a media coverage of 25 press materials – online and written press.