PRAIS news
7th of March 2013, Danone Romania expands its portfolio with a new range, Activia Light, availabe with 4 flavors: Activia Light Nature, Activia Light with Strawberries, Activia Light with Pineapple and Activia Light with Cereals. Along with this occasion, PRAIS team organized an informal and funny meeting with 0% fat and 100% pleasure. In order for this event to reach the heart of the guests, two young improvisations actors presented us funny moments through which a woman is going when she wants to make a change in her life. In the same day of the event, in 20 editorial offices, PRAIS team organized a sampling with the new Activia Light products. At the event were present over 40 media representatives and bloggers, and the subject had a media coverage of 40 articles.