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Toblerone dark

Bucharest, April 27th, 2009. After 43 million Toblerone triangular bars consumed in Romania, Toblerone brings a new variety in 2009: Toblerone dark chocolate. PRAIS organized the launching of the new Toblerone through a national media campaign in Bucharest and another 9 cities, which generated 20 press materials. The launch of Toblerone dark chocolate completed the existing range of Swiss triangular chunks and came to successfully meet the preferences of an increasingly sophisticated public.


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