Corporate Social Responsibility
PRAIS Corporate Communications, 14 years of promoting another kind of progress!
Over 14 years, PRAIS Corporate Communications consultants have created and implemented more than 1,400 PR campaigns. Of them, 18 national CSR programs have used modern techniques of social marketing. The projects focused on educating the young generation, the families, for a healthy, sustainable lifestyle – a trend aligned to the new global culture and market LOHAS "Lifestyle of Health and Sustainability” to which PRAIS adhered. The programmes were developed on average for 4 years and have successfully addressed millions of people in the country.
Results? International recognition in Tokyo. The IPRA jury awarded the “Golden World Award” to PRAIS Company, for the best CSR programme, and the “IPRA Grand PRIZE”, for the best PR programme for the year 1999 in all categories. The project, a pioneer project in Europe, promoted balanced nutrition and physical activities for the young generation – an initiative conducted for 8 years together with Kraft. At the Romanian PR Awards 2006, the jury awarded the “Silver Award for Excellence” to Danone-Tempo-Prais Communications for the launching campaign of Danone Fresh Milk “With love, for you”, a project which won the IPRA Golden World Award in 2007, in the "product launch" category. In 2007 PRAIS was nominated by the IPRA jury for the national planting movement “Millions of People, Millions of Trees”.
„20 multinational companies, professional associations have expressed their trust in PRAIS projects. Large companies and brands affiliate to the important causes on the long term, and get involved in social marketing. In autumn, we will launch a new national movement, aiming at a healthy lifestyle. Over the last 8 months, we were invited in Belgium, France, Spain, for seminars and conferences, to present our experience and new project”, declares Silvia Bucur, Managing Director PRAIS.
Other large CSR projects of PRAIS? “SPA – Food Product Safety” – the first national programme to inform consumers, developed successfully, for many years, with Danone, Coca-Cola, Kraft, Nestlé, Orkla Foods, Unilever. The “Millions of People, Millions of Trees” movement with the educational component: “Your World? Clean!” www.lumeatacurata.ro, supported since establishment by Lafarge and Smithfield, as well as the new pilot educational programme “Fruit class” supported by Dole Company.
PRAIS Foundation launched in September 2006 the first national movement which registered a record cumulated number of plantings in 4 years: more than 53,198,000 trees and more than 23,254,000 younglings and plants. 700 organisations, 98,000 volunteers and 91,000 employees. The movement has been officially recognised by the United Nations for Environment Program (UNEP) and is developed under the logo of UNEP’s global programme „Plant for the Planet”. The www.milioanedecopaci.ro website has visitors from 40 countries.
1. Millions of People, Millions of Trees - On the eve of the World Environment Day, PRAIS Foundation, the initiator of the National Planting Movement “Millions of People, Millions of Trees”, announces the results of the third programme edition. Between its launch in September 2006 and May 2009, the movement registered a record number of plantings at the national level: over 38,000,000 trees and more than 11,000,000 bushes and plants. These results were possible due to the outstanding involvement of more than 500 organisations, 59,000 volunteers and 66,000 employees.
„The movement has received the international recognition of the United Nations Environment Programme (UNEP), and starting this year, „Millions of People, Millions of Trees” is conducted under the aegis of UNEP and its global programme „Plant for the Planet”. This recognition marks our contribution to the UNEP – “One Billion Trees” campaign – which is a great honour for PRAIS Foundation and its partners alike”, declared Silvia Bucur, President PRAIS Foundation.
The communication platform of the movement is the website www.milioanedecopaci.ro, which registered in the past three months an increase in the no. of visitors from Romania and 10 other countries, such as: Germany, USA, Italy, Spain, UK, Italy, France, Russia and Austria. In three years, PRAIS Corporate Communications volunteers conducted 25 direct information campaigns in 41 counties, addressing over 5,000 companies, institutions and non-governmental organisations.
The national planting movement is open to all companies, foundations, organisations and institutions in Romania. The Ministry of Environment and the National Environment Guard are the institutional partners of the movement. These results were also made possible by the great support offered since the launch by URSUS Breweries – founding member, Lafarge Romania and Smithfield Romania.
Since its very first edition, the national planting movement was nominated for the best environmental CSR programme by the International Public Relations Association (IPRA), as part of the international competition „IPRA Golden World Awards”.
Every year, on World Environment Day, the most active foundations, schools, municipalities, companies, forestry authorities and other organisations which register the largest number of plantings are awarded the Millions of People, Millions of Trees trophy.
These days, PRAIS Foundation has completed a new stage of this movement: the national initiative “Your World? Clean!” www.lumeatacurata.ro. The project gathered 2,200 fourth-grade pupils and 103 teachers from 34 schools in Bucharest. In only 2 months, the pupils collected voluntarily, within their schools, as a result of their current consumption, more than 4,540 kg of paper, the equivalent of 57 cubic meters of paper, and 835 kg of plastic, the equivalent of 42 cubic meters, and created 500 artefacts made of recyclable materials, which they displayed in a school exhibition.
2. "Lumea ta? Curata!"
is a national initiative of PRAIS Foundation, in partnership with Bucharest School Inspectorate, the Ministry of Environment and National Environment Guard, that has as main objective the education of 4th grade school pupils regarding the importance of recyclable waste management and its selective gathering in order to be recycled.More...
3. Dance Energy
is a culture related 2007 CSR program, in which PRAIS foundation is fully dedicated. The program is designed to promote contemporary dance, and its best talents among students.More...
4."In Your 20s"
- A new national cultural and educational CSR program created by PRAIS, for one of our major clients, is meant to create the perfect synergy between students from different universities, and the art of cinema. More...
5. "Measure Your Life style"
- education - a CSR program created for Ursus Breweries SABMiller educating students in major Romanian universities More...
6. CSR Road Show
, national information CSR campaign - 2002 - 2006 on going. The program has been created and implemented for Philip Morris Romania in 35 cities - a 25 500 Km round tour, 7 university centres, over 2 800 participants to public debates, 226 press materials published at the national level, no cash for editorial.More...
7. "I eat healthily" - education
"I eat healthily" - education; over the last 8 years - PRAIS created and is running its CSR program, a winner of IPRA Golden World Awards and Grand Prize in 1999. The CSR program has been created for Kraft Foods Romania, educating the young generation for a healthy nutrition, fighting against obesity - a major CSR theme that food industry companies' are investing in worldwide. Up to date, 223 300 pupils in 18 cities learned about healthy nutrition. The site www.lumeanutritiei.ro is a communication tool for all. More...
8. SPA
- National public information campaign on food safety - disseminating information materials to the public and to 1 million pupils in Romanian schools, running 15 SPA seminars and More...
9. "You are not alone!"
the First National Community Journalism Contest in Romania addressed to written, radio and TV media, rewarding its works on major Romanian community issues More...
10. "You Can" - CSR on environmental protection.
Created and implemented for the Beverage Can Makers Association from Austria - A summer program on the seaside, having as theme the environmental protection - via recycling cans, disseminating over 10 000 information materials to the tourists, posters, creating special events, contests. More...
11. "It's easy, the planet's smile is in your hands"
environmental protection. Created for ARAM association, the educational program for over 6 500 pupils covered an important need of information on selective recycling. More...
12. "The Power of Example" is a CSR program created for Quadrant Amroq Beverages (QAB),a member of PepsiAmericas, dedicated to health and culture donations.
13. Sports and entertainment schools clubs.
A national CSR program meant to educate 4th grade schools pupils to learn about Olympic games and to create their own sports clubs More...
14. Breakfast with cereals
. A national CSR program promoting healthy nutrition and hygiene behaviour for school children from 5 big cities and Bucharest
