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„Choose Poiana! Enrich your day”

Bucharest, December 4th, 2009. Poiana, the number one chocolate in Romania, has kept its promises made during the campaign „Choose Poiana! Enrich your day”. More than 300,000 wishes for a better day were registered in the promotion. During the campaign, Poiana candidate has received more than 9,000,000 confidence votes, whose counting represents the number of tablets sold.

"We are very excited that Romanians have responded positively to the election campaign "Choose Poiana! Enrich your day". With this promotion, Poiana managed to prove, once again, that it deserves the confidence granted by the consumers during its 14 years of existence. As a serious, honest candidate, Poiana has kept its promise made in the election campaign, and, during the 3 months of promotion, has enriched the day of more than 80 Romanians, by fulfilling the wishes they expressed", says Andreea Cotlarciuc, Senior Brand Manager Poiana & Milka.

PRAIS Corporate Communications made a media campaign for 150 contacts, and until December 8th appeared 16 press materials.

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