Brand communication
Our clients are seeking ways to make established or bright new brands stand out in the midst of cluttered and competitive markets, where grabbing consumer attention is always a challenge.
We design and develop brand communication programs as a perfect complement to the classic marketing approach. The PR tools used for promoting a product have far reaching effects, because they focus on the key of long-term success - to develop credibility, raising visibility.
We conceive brand communication press materials, graphic design for various branding materials (posters, invitations, banners); we create special events- telling about brands story, having as result extensive free media coverage, power of dissemination within targeted audiences, promoting brand credibility, and recognition.
TRADE AND BRAND EVENTS
First European Tour, March - April 2007:
- 8 cities from Romania: Timisoara, Oradea, Sibiu, Brasov, Bucuresti, Constanta, Galati and Iasi.
- 70,000 visitors, Over 50,000 consumers.
- 6,000 Milka fans had their picture taken with the purple cow.
- 61 written articles were published in the national and local media, no cash for editorial.
Second European Tour, 1-13 April 2008:
- 8 cities from Romania: Craiova, Pitesti, Ploiesti, Buzau, Braila, Botosani, Piatra Neamt and Targu Mures
- 44 written articles were published in the national and local media, no cash for editorial.
Hotel Sofitel, New York Hall
Total number of participants: 150
Total number of materials: 73
Total number of readers for written media: 1.613.303
Date: March 2008
Locations: Brasov & Poiana Brasov
Over 150 Invited Guests
Three different locations (hotel, shooting area, casino)
Life Performance by Popa's Band
Date: April 15th, 2008
Location: Gaia Lounge
Over 50 Invited Guests, VIPs, Key Media Representatives
MC: Medeea Marinescu
Coverage: 32 published or broadcasted press materials
Readership: 1,9 Millions
