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PRAIS news

Milka exhibit in Herastrau Park

In the week-end of 8-9 April, in Herastrau Park, the PRAIS team organized the exhibit “Milka – Reasons for tenderness”, exhibition which  gathered the messages and the photos of 9 winners of the contest organized by Kraft Foods Romania for the Milka campaign “Dare to be tender”. For 2 days, the visitors photographed themselves with tender messages for their loved ones and took  part directly in the campaign: they wrote dozen of tenderness messages on a special board placed in a lila tent. Also, in the same park, a media event was organized, including the photo exhibition, and we disseminated the information trough two powerful media campaigns, transforming a simple online contest about tenderness into a suite of events which generated major buzz and increased brand visibility for Milka and its campaign.

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