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PRAIS news

The launching of Poiana Sweet and Salty

Poiana, the most recognized brand of Romanian chocolate, launched in October two new assortiments with an unique mix of ingredients: the surprising combination between sweet and salty. For this launching, the PRAIS team designed and implemented a complex communication campaign. 5 days before the event, the journalists received a red scarf and a card in which they were invited to let themselves surprised and to participate in a unique tasting. The press event gave the journalists the opportunity to taste the surprising mixes between sweet and salty, prepared by Florin Scripca, master chef at Flavours, and to discover the new Poiana assortments. Also, all those present had the opportunity to surprise a loved one, who received a sweet and salty gift from Poiana.

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