"I eat healthy" - education
"I eat healthily" - education along the last 8 years - PRAIS created and is running its CSR program, winner of IPRA Golden World Awards and Grand Prize in 1999. The CSR program have being created for Kraft Foods Romania, educating the young generation for a healthy nutrition, fighting against obesity - a major CSR theme that food industry companies' are investing worldwide.
Pupils are participating every year in a national contest on nutrition, writing stories and drawing. Pupils winning the contest from every city receive, together with their teachers, a one-week camp in the mountains, where they eat healthily, take sports and create their own theatre play and costumes based on the nutrition story. The program has a song, with very sensible wording, that children sing in schools.
