"You Can" - CSR on environment protection
"You Can" - CSR on environmental protection. Created and implemented for the Beverage Can Makers Association from Austria - A summer program on the seaside, having as theme the environmental protection - via recycling cans, disseminating over 10 000 information materials to the tourists, posters, creating special events, contests. Results: thousands of tourists participated in the collection of important quantities of cans, combining fun with keeping the sea shore clean. Local media coverage was extensive.