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Successful re-branding of Transylvanian cold-cuts producer ELIT

For Elit, one of the most important cold-cuts producers in Romania, with am experience of over 16 in this field, 2019 meant first of all repositioning as brand.

"With our integration into the Smithfield Romania group, we wanted to be even closer to the final consumer, to his expectations. We have positioned ourselves from the beginning as ambassadors of experience in the cold-cuts industry, in order to bring more value and taste”, said Voicu Vuscan, administrator of Elit Cugir.

In December, during the information campaign we organized, ELIT products could also be tested by more than 50 journalists and influencers, specialized in the field, who were able to experiment and document the perfect taste of traditional ELIT recipes.


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