PRAIS news
Bucharest, February 2010. Danone Romania launches Activia Breakfast with cereal topping – a nutritious and delicious product – a consistent combination of Activia Yogurt and crunchy cereals.
It took 8 months, from the validation of the product with the consumers, to get Activia Breakfast on the market and it was launched in many countries. Activia is one of the most successful international brands of Danone Group, present in over 72 countries.
The new Activia Breakfast , is a nutrient aliment, which provides proteins, carbohydrates, fats and 30% of the daily quantity of calcium required and has 200 kcal.