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PRAIS news

Milka launched a new communication campaign

Milka launched on August 19th a new communication campaign: "Milka. One piece and you're there". The idea of the campaign is that you don't have to go to the Alps to enjoy alpine goodies, it is enough that you eat Milka, whose fine taste will make you feel as if you were in the Alps. PRAIS organized for this occasion a press conference at The Diplomatic Club, at which attended 42 media representatives, leading to the writing of over 60 articles.

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