PRAIS news
Kraft Foods Round Table on innovationOn 30th August, PRAIS and Kraft Foods Romania teams met with the journalists at a round table on Kraft Foods innovation, which began with understanding the consumers, their need and their daily problems, and even anticipating those problems unrealized yet. Based on these needs, Kraft Foods launched on 1st August a limited edition of three brands of chocolate: Milka Sweet with milk and strawberry jelly, Milka Good with milk chocolate and plum jelly and Milka Happy with white milk chocolate and elderberry jelly. The media campaign has gathered 17 articles online and print.
