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The launching of Milka Snax

Kraft Foods, along with PRAIS team and together with the charismatic actor Marius Manole, launched a new segment in the chocolate category: Milka Snax. The chocolate bites are addressing people with a dynamic lifestyle, constantly looking for something new. Due to its packaging, the new Milka Snax can be eaten anywhere: at school, at work, or when traveling alone, with friends or family.

The launching event took place on October 11th at Cinema City in AFI Cotroceni and it was followed by the movie screening“I don’t know how she does it”, where over 40 journalists enjoyed the new bites of chocolate: Milka Daim Snax, Milka Lila Star Snax.and Milka Crispy Snax