PRAIS news
Activia - “Make your belly dance!”
On the 23th of January, Danone team launched a new campaign “Make your belly dance!” campaign that allowed the Activia consumers to win a dress made by the fashion designer Rhea Costa. With this occasion, PRAIS team prepared a creative moment for the journalists recreating the atmosphere of a fashion workshop, challenging the participants to show their talent by creating a special dress for the Activia woman. Joining us was the style consultant Irina Markovits, telling the journalists and bloggers what are the trends for the year 2013, trends that we can always find in the Activia woman. The event was very well received by the 46 journalists and bloggers and, the subject has had media coverage from 30 appearances
