Relatii Publice, PR, Firma Consultanta, Campanii Media, Promovare, Evenimente, Conferinte, PRAIS Corporate Communications.

SOCIAL SUSTAINABILITY MODEL
PRAIS Corporate Communication actively supports the social sustainability model and act towards the implementation of such model of sustainable society through all its developed responsibility programs covering four main sectors:

Ecological Lifestyles
Sustainable Economy
Healthy Lifestyles
Personal Development

Choose a Different Kind of Progress!

Why choose PRAIS LOHAS initiative?

1. Because it is a responsible, sustainable and socially conscious way of doing business in an ever changing world. Energy, water and food supplies become harder to access; climate is fundamentally changing with global warming; millions of people continue to have no access to resources and education; migration becomes a concern to larger scale – these all are nowadays realities that need to be confronted.

2. Because will prepare your business for the volatile environment of the near future, while preserving the economic stability.

3. Because it means targeting a sociologically attested growing $US 500 billion worth world market.

4. Because is a new, very powerful tool including CSR, linking more directly corporations to their customers and publics. Synergies are created among companies, consumers, public institutions, governments, politicians, opinion leaders and general public that could help design a sustainable future for the planet.

5. Because is an ethical and moral thing to do in business.

 

PRAIS: 12 YEARS OF LOHAS consultancy and extensive experience
Ecological Lifestyle
1. "Millions of people, Millions of trees"
A CSR Environmental & educational voluntary programme of trees planting (2007 IPRA Award Nomination).
2. "Your World? Clean!"
CSR environmental educational programme for collecting recycling waste.
3. "It’s easy, the planet’s smile is in your hands"
An environmental protection programme - waste recicling.
4. "You Can"
A CSR programme for collecting and recycling aluminum cans - environmental protection.

Sustainable Economy
1. "Ethics in Business and CSR Road Show"
Road show debates staged in 8 county capitals, nationwide. Also a national information CSR campaign covering 41 countries.
2. "You are not alone!“
The First National Community Journalism Contest in Romania.

Healthy Lifestyles
1. "I eat healthy too!"
A healthy nutrition educational programme, conducted for 10 years in Bucharest and other 23 Romanian cities, covering over 140,000 3^rd grade pupils. An IPRA Golden World Awards and Grand Prize winner educational programme in 1999.
2. "SPA"
National public information campaign on food safety that covered 41 counties.
3. "Breakfast with cereals"
A national CSR programme promoting healthy nutrition to 4^th grade pupils.
4. . Fun & Movement Clubs
An educational programme promoting Olympic & mass sport to 4^th grade pupils.

Personal Development
1. "All About Money"
A national educational programme targeting 5^th to 12^th grade school students.
2. "Dance Energy"
A culture related CSR programme promoting contemporary dance and supporting choreography colledges in Romania.
3."In Your 20s" 
A national cultural and educational CSR programme targeting university students and promoting documentary and artistic short films.
4. "Measure Your Life style"
A debate programme related to addictions and well-balanced lifestyles targeting university students from main academic centers of the country.
5. "The Power of Example"
A 5-year donation programme designed to upgrade a children hospital and to produce theatre shows at the Teatrul de Comedie in Bucharest.

 

PRAIS Promoting  10 areas of responsible national programs

COMMUNITY DEVELOPMENT
Community development is the process by which civic leaders, activists, local citizens, and professionals improve various aspects of local communities. It empowers individuals with the skills needed to effect change, including building political power and working for a common agenda based on values of fairness, opportunity, and social justice.

DIVERSITY
Diversity is an ideology which advocates that all parts of society, including businesses, should include, accept, and represent the multiplicity of cultures in the general population.

HEALTH & WELLNESS
Health and Wellness describes the general condition of body and mind and all living organisms, which is inextricably tied to environmental, physical, psychological, cultural, and social factors.

HUMAN RIGHTS
Human Rights is an ideology, belief, and movement that supports the notion that all human beings are born free and equal in dignity and, thus, have inalienable rights including the right to life and liberty, freedom of thought and expression, and equality before the law.

PHILANTHROPY/CORPORATE CONTRIBUTIONS
Philanthropy/Corporate Contributions are donations of funds, time, resources, and in-kind services by companies to charitable, non-profit, and/or community initiatives with the intention of "giving back" from profit for the greater common good.

SOCIALLY RESPONSIBLE INVESTING
Socially Responsible Investing (SRI) refers to the integration of personal values and societal concerns with investment decisions, while considering both the investor's financial needs and an investment's impact on society.

VOLUNTEERISM
Volunteerism focuses on individuals, businesses, and nonprofits who volunteer their time or talents for charitable, educational, or other worthwhile activities, especially in, but not limited to, their own community.

WORKPLACE ISSUES
Workplace Issues refers to a variety of issues employees and employers face while at work, including labor relations, personal and professional conflict issues, health and safety, and discrimination and harassment.

RENEWABLE/ALTERNATIVE ENERGY
Renewable/Alternative Energy is any naturally occurring, theoretically inexhaustible source of energy, such as biomass, solar, wind, tidal, wave, and hydroelectric power that is not derived from fossil or nuclear fuel.

CLEAN TECHNOLOGY
Describes products or services that improve operational performance, productivity, or efficiency while reducing costs, inputs, energy consumption, waste, or pollution.

 

SAMPLE PROGRAMME PRESENTATIONS

1. ALL ABOUT MONEY: is a 4-year programme that puts together banks and financial institutions with their youngest clients – teenagers aged 14 to 18, school and college students. 

It aims to both inform and educate the youngsters, hoping to create a responsive action from their part in relation with MONEY, which hopefully may transform them into a group of educated consumers who make conscientious purchasing and investing decisions based on social and cultural values 

The main reference group include youngsters of 14- to 18-year old, school and college students from Bucharest and, later on, from 40 (10/second year; 20/third year; 40/fourth year) other Romanian cities.
By its main objectives and goals, ALL ABOUT MONEY features itself as a responsibility-raising and sustainability programme, which makes it a part of the LOHAS movement.  

2. Philip Morris Itinerant Seminars: Informational National CSR Campaign (2002-2006) held in the most important cities of the country, represented a good opportunity for Philip Morris Romania to share its experience in corporate social responsibility. Starting 2007, PMR developed a new programme entitled “Business Ethics”, in collaboration with the Academy of Economic Studies, addressed to the local communities.
The roadshow covered:

1. 42 debates held in the most important 35 cities
2. 27 500 km round tour
3. debates in 7 university centres
4. over 3,326 participants
5. 277 press materials published

3. Millions of People, Millions of Trees: A CSR tree-planting environmental & educational programme, having as institutional partner the Ministry of Environment and Sustainable Development. Founding member – URSUS Breweries. Sponsors of the programme: Lafarge Romania, Lockheed Martin, Pepsi Americas. IPRA Award Nomination in 2007
The programme covered:

1. 337 web-registered member-associations
2. 117 associations have planted over 147,330 trees and 96,500 plants
3. 17,638 volunteers participated to the programme

Media Coverage 2006-2007

1. 2 media campaigns
2. 191 published press materials covering some 30,000 sqcm
3. 3,4 million readers

4. DANCE ENERGY: A culture related 2007 CSR programme, designed to promote the contemporary dance, and its best talents amongst students.
Every year PRAIS organizes a show combining local and international contemporary dancers, with best classic and Jazz interpreters, and reputed theatre actors, a fusion between arts. 

The benefits of the gala are donated each year to choreography high schools. Yearly, between Galas, a series of events draw the values of contemporary dance, and attract young people to learn more and to enjoy this modern art.